About the Author
Lee Elias’s credentials are rooted in sports, marketing, and management. He is a graduate of Montclair State University in Upper Montclair, New Jersey, with a BA in broadcasting and an MS degree in sports management from Drexel University in Philadelphia, Pennsylvania. He has built a unique skill set through his professional experience.
He started to coach full-time in 2007, at the age of 22, when he was named the general manager and head coach of the Montclair State University Ice Hockey team. During his time with the program, the team saw a dra- matic change from the bottom of the league to compet- ing for both regional and national ranking annually.
In 2015, Lee was named as a member of the coaching staff to the Peterborough Phantoms of the English Premier Ice Hockey League (EPIHL), a role he still holds. In his rst year with the organization, the team made a dramatic turnaround from being near the bottom of the league during the prior year to winning the league’s playoff championship. In addi- tion to coaching, Lee also served as a member of the orga- nization’s media team.
Lee is also the founder of Game Seven Group, an organi- zation that works with leaders to help them unlock excel- lence, reach their potential, and ultimately win using the spirit and culture of a professional sports organization. He is also the co-founder of Sports Achievements and Hockey Wrap Around, both companies that work to make the game of hockey more enjoyable and accessible to the world.
Lee’s other sports work experiences include serving the National Hockey League as the Coordinator of the NHL Network during its rst season in the USA and working as a camera director for the New York Rangers and New York Knicks at Madison Square Garden. Beyond that, he served as a production specialist with the Pensacola Blue Wahoos (Cincinnati Reds AA) during their inaugural season.
In addition to his sports experience, in 2010 Lee was hired by LocalEdge, a Division of Hearst Media Services. With the company, he helped small-to-medium-sized businesses create digital plans focusing on search engine optimiza- tion, search engine marketing, social media marketing, and mobile marketing, among other solutions. Lee also was re- sponsible for development of new consultants and assist- ing with product development, marketing, product exper- tise, and public speaking.
Lee is the award-winning author of Think Like a Fan: Invest in Your Fans So They Invest in You. Released in 2015, the book covers how organizational leaders can use existing re- sources to build a culture of fans who are intensely loyal to their brand.
He currently resides in the USA with his wife, Janet, and their two children, Logan and Alina.